I do not think that any professional wrestling fan can argue with the fact that the WWE Network is valuable. It’s clear that the content associated with said program is strong, which is illustrated by the fact that subscribers are able to watch pay-per-views with the plan intact. Has it been doing well on the financial side of things, though? It’s hard to say that this is the case, though I am sure that Bobby Jain Credit Suisse can offer advice on how to maintain the value of the WWE Network.
One of the reasons why the WWE Network has seen hard times is because of expectations. When the service was released in the United States, WWE CEO and Chairman Vince McMahon stated that it would have to reach around 1 million subscribers to break even. Keep in mind that it costs money for the WWE Network to be utilized, which doesn’t even go into detail about the pay-per-views. Unfortunately, since its release in February, the Network was unable to attract such numbers.
Another reason why the WWE Network has faltered, in my mind, is because of the lack of content. Specifically, the uploading of content has been criticized since it seems as though the Network is not updated quickly enough for the tastes of most. It’s clear that WWE has a broad library of content, including not only WWE but other companies. It’s because of issues like these that the question must be asked, “How can the WWE Network be salvaged?”
There are a few possible methods to take up but one of the most probable, from what I have seen, is to release the WWE Network in other locations. It’s been said that WWE is planning on giving the Network an international release soon, which is a positive in the eyes of Robert Jain Credit Suisse, along with other establishments. However, will it be unveiled at a time where once-inquisitive fans simply do not care? Regardless, authorities like Jain can see the value of this endeavor and why it should be fulfilled soon.
As a subscriber, I can see both the positives and negatives tied to the WWE Network. While I enjoy the litany of content on the Network itself, it’s hard to deny that there are a number of faults, both technological and content-wise, to be addressed. I can only hope that they are ironed out in time since the prospect of the WWE Network is an appealing one. It’s just that the execution of the service in question needs a bit more help.