Video has always been a powerful tool, and thanks to today’s technology, it’s easy to take advantage of it. However, it’s important to make sure you’re getting the most out of this important resource. Read on to find video marketing tactics that really work.
1. You Should Host A Webinar: People love to learn new things, which is one of the main reasons they watch video. You should host a free webinar where you explain all of the ins and out of your business. You can stream it live or create it and have it broadcast later. If you advertise the webinar right, hundreds of people may watch it, and some of them may become customers.
When you create a series, you should start by coming up with unifying theme that will tie your videos together. Will you be reviewing products? Offering tutorials? Next, give your series a title. Pick something catchy, but simple and easy to remember. Lastly, come up with a schedule. If you can handle weekly updates, you may want to post a new video every Monday. If you’re not up to the task, try sharing a new video on the first Tuesday of every month. Make sure you pick a schedule you can stick to.
If you are selling products, you will need to do everything you can to teach people lessons about it. For example, if you are selling a product that is particularly difficult to assemble, you could make a video of you putting it together.
Some video marketers opt to put themselves front in center in their videos, but that’s not necessarily the route you have to take. Just a colorful setting or well chosen music can be enough to make people feel like they’re watching a video and not an advertisement.
If you are serious about using video to market your products, you should use all of the information you have learned here in order to make it happen.
Hanif Quentino is the author of VideoGenesisX.org, a website that educates internet marketers about the advantages & disadvantages of Video Genesis, while offering an exclusive Video Genesis bonus and honest review.