5 Tips for Writing Great Ad Copy With The Google Adwords Keyword Tool

As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.

Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:

1. Start with a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results. Do a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. You can also make use of the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.

3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Apply the Site Content feature if you have trouble with starting. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. These may be strong keywords for your niche if your homepage gives data or facts on services and trends in your marketplace. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.

5. location, location, location. Many people fail to realize how important adding a location – whether it’s a town, city or state – to your key term or keyphrase really is. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. Consider appending a keyword or keyphrase with a location to determine the best combinations for your ad campaign.

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1. Google Adwords: A Powerful Tool in Increasing Conversions
2. Google Adwords The Easy Way – Top Five Tips
3. How To Get Your Desired Results With Google Adwords Campaign
4. Winning With Google Adwords – 5 Things You Need To Know
5. How To Increase Conversions And Lower Costs With Google Adwords