Avoiding Common Mistakes for Adwords Traffic

Establishing a successful Google Adwords campaign can be tough for both beginners and experts alike. Tougher still if you are entering a new niche or just starting to operate in an unfamiliar market. You can always spend a lot of time on market research and spying on your competitor but you will only advance once you create an ad and concentrate on optimizing it. Then again, just placing an ad out there won’t instantly lead to success. The truth is a lot of people discover how quickly they can lose all their time, effort and money invested in Adwords by committing simple mistakes.

Perry Marshall wrote a book entitled The Definitive Guide to Google Adwords for people who need information on how to setup effective Adwords campaign. The book contains strategies, useful tips and advices on Google Adwords starting from market research all the way to optimizing your campaign for better results.

Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:

1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.

2. Send traffic to your site’s homepage. The purpose of a site’s homepage is to provide broad information about the site and what it offers. There’s a good chance that your visitors will turn away if they have to exert effort to get the information they came for in the first place. This ultimately results in a low conversion rate and lost sales. Make it easy for your visitors by stating your offer upfront on a landing page.

3. Focusing on ‘broad’ keywords. Most beginners only use the ‘broad match’ function in searching for keywords in Google Keyword Selector Tool. This function is only useful for you to gain a feel of your niche or market. To really understand your niche, you have to dig deep for keywords. Use the ‘phrase match’ and ‘exact match’ functions in Google Keyword Selector Tool to produce a very precise keywords list.

4. Using irrelevant keywords. Do not rush to find out what your target market is actually typing in search boxes. Some people make the mistake of assuming that their target market also uses the same words they use to find products and services. This results in a keyword list that gives you sub-par results. To avoid this, utilize the ’synonyms’ function in the Google Adwords Keyword Tool. This function will list related keywords from your original keywords giving you vital details on how to best conduct your campaign.

5. An uninteresting headline. Each ad on average only has a second to grab the attention of viewers before they move on. The headline of your ad serves as the hook to reel in visitors. It’s the most prominent part of your ad and the quality of it will determine if the reader checks out the rest of the ad or not. State the most important benefit you’re giving in your headline to compel viewers to read the body of your ad and click through it.