Executing a great content marketing strategy might actually be the answer you’re looking for to help drive more quality traffic to your site, build your list and make an increased amount of sales – without dividing potential customers.
The idea is simple. Rather than blanketing the known universe with crass commercial advertising campaigns and trying to interrupt people’s lives in the hopes of making a much needed sale, the goal is to provide handy information that’s both appreciated and valued by people who are actively searching for an answer to their issues.
What’s Content Marketing?
Content marketing means actively creating, publishing and promoting value-based content (think blog entries, articles, white papers, and instructional DVDs) in such a way as to attract potential prospects who are actively looking for your product, service or business opportunity now.
In other words, a great content marketing strategy would seek first to understand precisely what your first target market is actively attempting to find, making content to answer that voiced need in the market and then promoting that content so it can be easily found.
Then, once you have caught their attention and they have engaged in your content, the first goal is to obtain opt-in permission to deliver your “marketing content” over an extended period of time. This gives you the opportunity to engage in a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.
Content Marketing Strategy – the Foundation
There are lots of methods to profit with a good well-planned content marketing strategy. You can publish an educational blog, produce video tutorials, write e-mail newsletters, draft white papers and offer a variety of free reports or easy tools. Yet unless you know what, exactly, possible prospects are actively searching for… You’ll have wasted your time.
The hidden key to implementing a successful content marketing strategy is to put yourself in the customer’s shoes at the time they have an active want or need to find out more about whatever it is you offer. Then look for methods to shed light upon and improve her life without recourse. Meaning do what you can to unreservedly offer incredible value first before asking for the sale.
Now, online this suggests using the same phrases and words in your marketing content materials that customers use in their search questions. Then optimize and promote your content to help it appear really high on the organic search site results so it can be simply found.
Content Marketing Strategy Reviewed
Content drives the Web, and your possible customers are consistently attempting to find information that unscrambles a problem they are currently having. They don’t seem to be trying to find an instant sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline introduction to the benefits of a particular product or service. It places you in the position of being a trustworthy counsel versus a despised salesperson.
The individuals, businesses and network marketers that are having the most success online in terms of lead generation and sales tend to take an approach that involves a high ratio of valuable content that appears to present no overt sales agenda, blended with periodic promotional messages. Maybe it’s time you step up to the plate and execute your own content marketing strategy to take advantage.