Classified Ads And The Advantages

Classified ads belong to a distinct genre of advertisements that cater to the advertising needs of the common man compared to other general forms of advertising that are prevalent. It is characterized by its cost effective nature and availability while compared to the usual modes of advertising. People can advertise for anything and everything and sell anything from puppies to used jeans.

The main categories one would usually find in the classified ad section of a newspaper are real estate, rent, automotive, pets and situations vacant etc. Certain magazines and papers like “Freeads” and “Admag” are dedicated entirely to listing classified ads. These ads are also found in the yellow pages section of many popular publications.

Sometimes these ads are found to be frugal in their use of words and phrases while at other times they are descriptive in nature. There might be ads that make quote very general information that gives a general idea about kind or class of product or service without going into details. At other times, these ads may be in rich detail and list out specifics about the product or service thereby allowing the ad browser to make a more informed decision.

The cost of an ad is calculated based on the number of words or letters used, the type and size of the font used, the space occupied by the advertisement on a page. There are additional factors that contribute to an increase in the price like the inclusion of graphics or highlighting of the ad space or even the positioning and placement of the ad box on a page.

The classified ads industry generates an annual income close to 100 billion dollars worldwide. This is not just from the ads displayed in the printed media though. There are television channels that air classified advertisements during non prime time slots. Cable television operators also make a quick buck out of selling local precuts of the cable network in the neighborhood. Radio stations also air advertisements in between programs that are sometimes funny and ear catching.

Classified ads are also aired by cable TV operators on local networks for a profit. Radio stations also employ this form of advertising using jingles, slogans and catch phrases that tickle the funny bone. The emergence of new media, particularly the internet with its vast potential on many different scales is posing stiff competition for the traditional media with respect to advertising.

Free websites that charge nothing for posting an advertisement on their portal are viewed as distinctly more advantageous than newspaper classified ads, as they offer instant reach to millions of users and are indexed for browsing and easy searching across a variety of criteria. The revenue for these sites is in turn generated from the clicks that are made on other ads that are on display as well as the traffic they generate for other websites.

These low cost online advertising solutions enable anybody to become a seller or buyer and reduce geographic distances considerably. A person sitting in India can offer to sell his services to someone in America and get paid for the same through sites like these.

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