Guerrilla Marketing on the Internet – Big Results for a Little Investment

Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It’s great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.

What is guerilla Internet marketing? It means lots of different things to different people, like so many of the other terms thrown around on the Internet. It can be summed up as using various online methods to drive traffic to an easy to use website where the desired conversion can be achieved.

* There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):

Offer to email your visitors information on a topic they’re interested in.

Keep them up-to-date on the latest industry news via an email subscription

Other ‘email-only’ offers or discounts

Use a free quote, consultation, or trial to show how effective your product/service is

* Your website can be your support team.

Generating a list of your frequently asked questions can save you (or your staff) tons of time on the phone answering the same questions over and over. By making the support section easily accessible on your site, you can avoid annoying, time consuming, and costly calls to your support team.

* And, obviously, your website can sell your product.

You can successfully sell your product using only your website if you write clean sales copy. A brick-and-mortar location is certainly more expensive than a full-blown online retail store, which is a much smaller investment than you may think. A custom-designed, professional-looking site will give your small business a much better and more reliable feel than a template-based, hosted e-commerce product.

Most Internet users feel comfortable making purchases online if they trust the website, but this will depend on your client base. Visitors psychologically program themselves to trust sites that meet their expectations through the online experience it gives them. Being compliant to these expectations is the name of the trust game. Streamline the steps between the visitor first landing on your web page, and the end of the checkout process, or you’ll experience a much higher abandonment rate on your transactions.

* Your website can do its own advertising.

By optimizing your website for your target keywords, you can get more search engine traffic from organic searches, which cost you exactly $0.00/click – a REALLY good price Equally (if not more so) important, is external optimization: getting other websites to point to yours. Both internal and external optimization are simple concepts but time consuming to implement correctly (without getting you black-listed).

As a compliment to your SEO campaign, invest in a Search Engine Marketing (SEM) campaign, which generates instant traffic to your website that you pay for on a per-click basis. This is an excellent way to instantly attract visitors to your website. SEM can get expensive if you’re trying to drive a lot of traffic, which is why I recommend investing in SEO to generate free traffic.

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