Have You Got Low CTR But OK Traffic?

In this article of OK to Make Money Online; let’s look at one of the causes. Somebody out there is telling you that social networking traffic is a great resource for your site. Well, no it is not, and may in fact lower your CTR (click through rate).

Traffic that is purchase-oriented is on a hunt or quest to find that product or service that fills their current need. They may be doing research, product comparison, or pricing. They are looking to get in, purchase, and get out. Until a store has places where people that know each other can have an in-store, online conversation, they are there to shop, or at least that is what the store owner wants and how you make money.

When you direct traffic from a social networking site to your site, you must make it the latest buzz. The “must have that thing” to be cool. Again, you are directing a buyer. Who cares if it’s the latest pet rock craze they are a buyer. Nevertheless, if it is not a craze or the latest “got to have,” then Google will detect this and so will the advertiser. When this happens, Google will place low performing ads in your Adsense slots and you will not make money.

If you are a white hat, then you know you have a responsibility to the buyer and the advertiser. You are there as an intermediary to entice the buyer to your site and direct them to a product or service to make money. Why do you think sites like Grizzle and “The Keyword Academy” are so popular? They have great, informative content that you want to go back to again and again. Google knows this and directs good solid traffic from high-ranking SERP(search engine results page) to their sites.

So the best thing you can do for yourself is write good articles that promote your keyword, and hence the advertiser’s product or service. Then Google rewards you with better performing ads. Remember: Google wants you to be the leading expert and the most popular guy/girl on the block. Not for the social network groups, but for the purchasing groups or groups that will be converted to buyers. And isn’t this what you want to do to make money.

Michael