Higher Conversion Rates With Better Marketing Emails Made Simple

Everyone receives marketing emails. In this day in age it’s unavoidable. But various marketing emails are more effective than others, especially those that are so eye-catching that they make the reader click on one of the links inside. Email Management resources like Constant Contact make it simple to create the most effective, highest converting marketing emails. This is the ideal way to test out marketing strategies for your business!

How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it’s called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.

The email manager can track which email gets opened, which links within the email get clicked, and it can even tell you if the readers click through to a certain page on your website for example the “Buy” page! This is the most effective way to create emails that convert for your website. This takes some trial and error, but dont worry, it isnt a shot in the dark.

The key is to test a few email structures that are different. Then, when you see what seems to work best, improve on and test the layout even more. You will learn what format works best for your product or service. Perhaps long emails with a couple products convert better than brief emails with several products. Maybe inserting links in the body of the email is better than listing them at the end. Perhaps just photos convert more efficiently than text, or the opposite. The end result will be different for every product or service.

Real Life Application: A colleague of mine at a travel agency discovered that the highest conversion was on emails that had pictures of an exclusive resort deal that she was promoting. The rate of conversion for these emails were 65% higher than emails that had the same deal next to 4 other ones that were just as good!

Using an email management program and taking these measured steps will provide definitive evidence of the most effective email structure. You will see which kind of email has higher conversion rates, write new emails incorporating these new ideas, and then sit back and see how well it works!

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