How To Super-Power WordPress Search Engine Optimization

WordPress out of the box permits primary management of the fundamental SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to modify the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most important page components – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000′s.

Page Title tags

This is the No1 SEO component to manipulate. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.

Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

Just like with a book the page title of an HTML page is the most significant factor. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to extend to cover 2 or 3 keywords we have found that you can still get effective rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. However, virtually all search engines will utilize this in their search results so it is important. We have found that Google will use the description most of the time. We have not yet discovered how it makes up its mind if to use it or not. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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