If you’re looking out to earn long term profits with pay per click marketing and expect fewer losses, then it’s important that you focus on writing an ad copy that converts. While selecting the right keywords for your campaign is crucial, without having a good copy they would be almost useless. Your ad need to grab your target audience’s attention in addition to attracting it. Here are some tips for writing effective PPC ad copy.
A/B Testing – This is probably the most important thing to remember when running a PPC campaign. You can’t just write one ad copy and depend on it to give you profits; testing is vital for your success. If you don’t test out different ad copies, you won’t know what’s working and what’s not. Carrying out proper ad testing is not only about working with different versions of the whole ad, but is also about testing various elements of your ad such as the title, the display Url, the body, etc. Sometimes, even small changes can make a big difference to the overall results. If you’re testing an ad copy with capitalization, try another version without it, for example. Testing is what sets the successful PPC ads from all the rest, so don’t forget about it.
Sometimes, pay per click campaigns tend to give better results when you include the word ‘free’ in them – it works like magic. But if your offer is truly free, then by all means use it in your ad copy but just be aware of the quality of people you get. So these are some of the issues you will have to consider if you want to just get clicks and conversions. No matter where you are running your PPC ads, you have to just focus on your ad and offer which dictates you write to your audience.
Ideally, you want as many people as possible to click on your ads with PPC. You can have a positive impact on your conversion rates with a strong call to action. You have seen them in all sales copy, and they are usually just a few words that command the person to do something.
Let’s face it; the reason why you you’re running a PPC ad in the first place is because you want to generate some kind of action from the user’s end. You can have a positive impact on your conversion rates with a strong call to action. A call to action will be more effective when it is totally direct and commanding. Writing PPC ad copy that converts is an art and a science, and it does take some practice and time to do it right. You can surf around and find more copy tutorials on the net, and that is a good idea for you to do. Once you have been doing this for a while, then you will be able to crank them out with little effort. Take action immediately and begin learning the ropes so you can write winning ad copy.
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