Partners for Growth: 6 Critical Steps to Finding the Right Marketing Partner.

In this ‘do more with less’ economy, is there a way that your modest start-up company can tap into the marketing expertise that the national brands are paying for? In a word, yes. This is the perfect time to discover a Lean and Mean Marketing partner willing to supercharge your entrepreneurial spirit. Here’s how to choose the most effective marketing partner for growth in this lean and mean economy:

Dig into the resumes of the agency principals. Were they performing at a Director’s level or higher – and if so, for how many years? Too long in one place, and they may be out of touch with current trends in customized marketing solutions. On the other hand, if they only held the position for a few months before they left, they won’t have the marketing insight you need.

Look beyond clever headlines. These are the price of entry in the advertising world, and if their portfolio does not include solid SEO copywriting services, customized marketing solutions and a proven track record in measured results, keep looking.

Stay away from victims. If a new agency still has a bitter pill that’s only half swallowed from a bad break, they’re definitely not ready to move on and focus on helping your business to grow. Who has time for self pity? If you want to grow in this economy, you need focused marketing insight, fueled by positive energy.

Choose a leader. It’s not unusual to discover an executive level marketing director or creative director working hard to establish their own marketing company. Grab this opportunity. If your start-up can benefit from experienced customized marketing solutions from the former director of a large advertising agency, it’s your lucky day.

Beware the SEO Guru, and examine their claims carefully. Instead, seek out effective SEO copywriting services by taking an optimization tour of the websites optimized by this person or company. Like the jackalope, true SEO Guru’s are difficult to identify, because tracking the results of qualified SEO copywriting services is new, and a little imprecise. After all, web lift and traffic increases at your site may not happen for months, you need to choose wisely.

Work with folks who learn about, then get excited about your product or service. The best ad guys and marketing professionals live to match up people with services or products that make their lives better. This makes them very responsive to new products, and usually pretty fun to be around. If you find someone who’s fitting you in between the ‘real clients’, move on. An engaged marketing professional will bring incredible value and marketing insight, beyond your greatest expectations.

This is the economy of the new entrepreneur. The most effective marketing guys keep their eye out for category-busting products and services. And start-up (or even established) companies that are lucky enough to partner with a lean and mean marketing company will be positioning themselves for record-breaking growth.

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