Picking Great Keywords

To all those using Google AdWords to promote their products the concept of keywords is a sacred one. The effectiveness of their keywords in attracting business is often the deciding factor between success and failure.

If your adwords campaign is not successful, you will be wasting hundreds of dollars on ads that failed to bring in anything but idle clickers, people just looking around at everything.

What they don’t know is that luck really has nothing to do with it and neither does careful research, in finding profitable keywords.

Of course taking a look at the database of a search engine will reveal the keywords that attracted the most business in a given time period; but the keywords are going to produce tons of results pages because they are popular. Internet searchers aren’t going to look past 5 or 10 pages. So anything beyond that point is not going to be seen.

Plainly an advertisement should set its sites on being on those first pages to be sure of success, but how is that connected to the keywords? To be sure that an ad is within the top sponsored links (those 1st 5-10 pages) an advertiser will have to have one of the top bids for that keyword.

It follows that they will have to pay more each time their ad is clicked than other advertisers are paying on the other 99 or so pages if they desire to have their ad show up on the first page.

Well who cares if you have to pay a little more per click? You should because every time that that ad is clicked on you have to pay that amount even if you aren’t getting any sales off of it and that could mean a very large deficit in the ad budget. That’s why each ad has to function at peak performance so that you can justify the expense.

A successful ad is totally dependant on the success of it’s keywords.

A good keyword will be one which will be specific enough that it narrows down the viewing pool (for example, “indoor swimming pools” rather than “swimming pools”) but still general enough that browsers will think to enter it into their search engine (honestly, unless they are professionals themselves they will not know to select a Culligan swimming pool).

For those having a tough time deciding on which keywords to get for the advertising should go over to the great tools that Google provides at their site. www.adwords.google.com.

Related posts:

1. Google AdWords Campaigns: Why the Right Keywords are so Important
2. Get Ahead of the Game. Learn From Great Online Marketing Courses
3. Micro Niche Finder – Get noticed in Google