SEO Hype Log

You can find a huge amount of hype in the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is trying to eyebrow everyone else and get the upper edge.

Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.

Yes SEO can be specialized but only usually after you got it wrong at the beginning – your website that is. If you did not hire a good Search engine optimisation advisor to supply you with the rundown BEFORE you started building then you most probably ended up with a website punctured with a zillion SEO holes. These web sites can take some fixing for sure. The majority of web designers have no knowledge about SEO and what they do know they almost never put into practice because they are certainly not requested to by you! Not hiring a great Search engine optimization consultant is like developing a 3 storey home without having an architect and engineer and expecting the contractor to get it right – no way.

I come across a good Search engine optimisation site once in every 100 websites. It is a poor track record for web-developers. Nearly every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!

So aside from adding some colorful pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)

Content is King

Google uses back links a lot right now to judge a websites popularity. However, it is now a piece of cake to create back-links of good quality in large volumes to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people’s position will come crashing to the ground overnight.

On the other hand, Google always wants Good quality content – the very best it can show. If you have this, then because content is the only reason why we have search engines like google in the first place, your site will usually flourish regardless of what twists and turns Google puts its search engine algorithms through.

By no means ever neglect that content rules in the SEO jungle. Forget at your peril.

We fought to get content on clients web sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.

Your content delivery engines needs to be well tuned

Don’t imagine that anyone can easily simply add content to a web-site and miss out on the platform you are adding it to. Google wants to ensure that the content is not just the best for the search phrase requested, but it also gives one of the best user experience. So make sure you cross your T’s and dot your SEO eyes when it comes to making certain your internet site delivers the very best experience such as doing these :

Make certain your server is quick – Google a short while ago added this one – upgrade right now if it takes too long to download your webpages

Make sure ALL images have ALT tags WITH meaningful content

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at the least 300 words of meaningful textual content on any web page – the more the better for Google

Make sure that if you are using a CMS that the URL’s are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text

If you cannot add content to your website (maybe you have a flash site), then at least add a weblog attached to your site – this helps a lot

When you next renew your domain, renew for at least 3 years – after all longevity exhibits maturity and raises trust.

Back links and more backlinks

And of course don’t stop back-linking. Right now it’s the powerhouse for SEO but don’t rely on this for the future.

So I hope this has helped ‘de-hype’ a few of the SEO resources out there and assisted you along the Search engine optimisation highway a little bit further.

Discover more SEO tips and tricks. And if you need a great SEO Consultant we are based in Singapore (so our rates are great!) but we work globally. This article, SEO Hype Log is available for free reprint.

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