Unique Strategy To Implement B2B Relationship Marketing
The performance of a relationship between two firms can be view in the following way. The Business-to-Business Relationship Performance scale is presented as a high order concept. Managers operating in a B2B e-marketplace, findings reveal that greater relationship performance results in better 1) relationship policies and practices, 2) relationship commitment, 3) trust in the relationship, 4) mutual cooperation, as well as 5) satisfaction with the relationship. The multi-dimensional scale shows strong evidence of reliability as well as convergent, discriminate and nomological validity.
The Longtail and Free Flow Of Internet Commerce
There have been many claims that the Internet represents a new nearly frictionless market. The characteristics of the Internet as a channel for two categories of homogeneous products books and CDs. Additionally the Internet e-tailers’ price adjustments over time are up to 100 times smaller than conventional e-tailers’ price adjustments - presumably reflecting lower menu costs in Internet channels. The levels of price dispersion depend importantly on the measures employed. When compare the prices posted by different Internet e-tailers it is find substantial dispersion.
