SEO: What And Why?
SEO is the commonly used acronym for ‘search engine optimisation,’ which is, as the name might give away, the process of optimising your website to increase its rankings in the search engines for the search terms relating to your products, services or website. But why would anyone bother?
Comparing The Advantages of SEO Compared To PPC
Considering the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the concern of why their clients need to invest funds on traditional SEO when they could simply spend money on PPC and see instant results in the search engines.
How To Super-Power WordPress Search Engine Optimization
Wordpress out of the box allows standard management of the fundamental SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.
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