The power of video blogging

Video marketing isn’t just the preserve of the media experts with their expensive equipment and honed presentation style. Anyone with a computer and a cheap camera can use this medium and compete with the best.

You don’t even need a video camera as we will show later in the article. Just a computer and an internet connection and the ability to demonstrate your product or service on your computer is enough to tap into the greatest marketing tool in the world.

A quick search on the internet will show that there are lots of video grabbing software out there. You can download a Camtasia free trial and this comes with a video series that shows you how to use the tool and the available features.

After a bit of training, this software is easy to use and can be used to demonstrate any product or service you have. Once you have the video captured, this can be quickly uploaded to to massive sites like Youtube where it has access to millions of potential clients.

A better solution may be to upload your video via sites like TubeMogul.com who can submit your video to multiple sites including Youtube saving you a lot of time and energy. You can also keep track of videos and how popular they are.

So, why bother uploading your video to Youtube at all - would it not be better simply to embed your video in your own website? The great thing about uploading your videos to Youtube is that you can utilise your profile information in Youtube to link back to your site.

This is a very powerful way to promote your website. This is because the search engines loves sites like Youtube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.

So next time you see your competitors website rank on 7 of the top 10 positions on the search engine listings, a closer look at will reveal these methods to gain at least one of the spots.