Want some targeted website traffic? 5 things for you to try

While working for my tyrant boss called Jim, I cut down on my social life for 4 months to try and determine some good ways to drive more traffic to his website, and to keep me on easy street at work.

I decided to try both paid and free methods of advertising to find the best results. This was also for my own benefit to helpme grow my own websites on the side. It took 4 months to get these results and findings.

1. PPC (or pay per click) advertising. It’s got some great points but it also comes with giant warning stickers over it. If you get it right through careful understanding you will do very well with it, but because there is a learning curve to it, most people lose most of their budget and quit. Good for the long term but scary for a beginner. Recommended however.

2. Finding ezines or newsletters who talk about what you want to promote – and then sending out a paid solo advert to their subscriber list. This works well because it is quite decently targeted. Just make sure that your headline is very strong, and draws the reader into the next bit of text. I personally either drew even or made a small profit with this.

3. Autosurf advertising – very bad choice, totally untargeted and was a total waste of my time. People simply do not look at the ads – they set the autosurfing going and go and make a cup of tea (most likely, just my opinion). I wassted alot of traffic and got zero response.

4. Bulk sending of ads to millions of websites or email addresses – this is spam and carries penalties such as inprisonment or a fine or losing your internet connection. Most people on these lists never even opted in to receive ads – and the awful people behind these would have ‘scraped’ email addresses using automated means scouring the internet.

5. Traffic exchanges. I like these because they are better than autosurfs and they are totally free too. At least the members are actually watching your ads, and the real beauty is that with some of these websites you can take advantage of really good free geo-targeting. This means you can target people in certain countries. Nice touch – only needs some daily time and effort to actually produce measured responses. How’s that for free targeted traffic?

So in summary I think that the best way to deal with this is to first get into some free traffic exchange advertising, especially the ones with geo-targeting, and then look to expand by sending out some paid solo ads to ezines or newsletters in your industry. Finally learn all you can about PPC advertising. Enjoy!

Please don’t dismiss this as another article – this stuff was realised through real hard work and actual testing. use this and it can save you 4 months of your own testing, losing money along the way.

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